Examine the growth of environmental awareness as a consequence of these global interaction
To examine the growth of environmental awareness as a consequence of global interaction, I will be using Starbucks as an example. Starbucks is an American global coffee company and coffeehouse chain, and is considered to be the biggest coffeehouse company in the world with over 20,000 stores worldwide, with more than half of these stores located in the United States, and the rest spread around the world. Being one of the biggest coffeehouse companies in the world, Starbucks decided to create a more positive image towards the company and became 'environmentally friendly'.
In 2004, Starbucks began using cups that contained 10% recycled paper, and also introduced the system of recycling and segregating their trash in stores.
In the Starbucks website, it is seen that they are "committed to significantly reducing and diverting the waste their (our) stores generate." In addition, the website or Starbucks also states that "By building more energy-efficient stores and facilities, conserving the energy and water they (we) use, and scaling front-of-store recycling for customers, they (we) are pushing ourselves to reduce the environmental footprint of their (our) business operations."
Because Starbucks is a worldwide or global company, as it is located in over 60 countries around the world, these recycling practices were done in the majority of the Starbucks stores, and countries began to adapt this practice as it had a positive image on the company. Because of the growth of environmental awareness done through global interactions, it has alerted other companies, and even countries to become environmentally friendly.
This can be seen in supermarkets in some areas of the Philippines, as they now use paper bags or re-usable bags, and as well as other stores like the Coffee Bean and Tea Leaf, as they are using paper cups, and segregating trash.
Source: http://www.starbucks.com/responsibility/
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ReplyDeleteI believe that this has given starbucks a better brand image and has provided to their CSR but do not think that they started it. There were many movements about recycling long before starbucks had started theirs and i believe that it has had a small impact on other businesses but has not played a large role in alerting companies around the world to recycling.
It is true that the TNCs are contributing to the environmental awareness and that this is a great thing. However don't you think that TNC's are the major cause for global warming or pollution? They are the ones who use most of the world's resources. This is Ironical.
ReplyDeleteI have to put my computer to my nose to see your writing :) I agree with Zubs, many corporations have recycling bins, but I do think that this recycling thing is going around, because we see many stores/business with recycling bins.
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